‘To get or not to get vaccinated against COVID-19’: Saudi women, vaccine hesitancy, and framing effects

The use of language and images in the media may have a strong effect on people’s political cognition. In this regard, conspiracy theories misinformation about COVID-19 vaccine can lead to reluctant uptake even among medical staff. two experiments, article tests hypothesis that public’s willingness get vaccinated against novel coronavirus depends framings they are presented with. Two hundred thirty-two female Saudi students exposed either pro- or anti-vaccination messages. Experiment 1, asked read semi-artificial news stories, 2 cartoons. results show readers articles, but not cartoons, susceptible framing effects. We consider implications how issues framed for journalists health professionals.